Biz Tips
By Tumblebear Connection
To increase your profit, you should ask yourself these questions:
- How can I increase each sale?
- How can I get more sales from each customer?
- How can I get more customers during this COVID-19 crisis?
Answer to the second question about getting more sales from each customer is to encourage multiple types of classes for each child. "Since Ali is signing up for gymnastics, would she also like to try a dance class or YogaBears?" When your parents call to schedule a make-up, ask them if their child would like to register now for the Kids Night Out coming up next week. "Did you know Mrs. Johnson, we have swimming lessons in the summer? Please go on our website or could I email you a link right now for that information?" Also, when a new student signs up for dance, be sure and ask mom or dad if their child needs a leotard, shoes, or a gym bag. Remember, ask for the sale.
The answer to the third question, "How do I get more students?" Firstly, they need to trust you. Some parents might be ready to send their kids back to extra-curricular activities, but that does not mean they are cavalier on hygiene and virus control. Advertise your cleaning practices. Do you use CDC recommended cleaning products? Are you diligently taking temps? Advertise this, parents are worried now more than ever. Post on your social media your staff cleaning in between classes. Build that trust and when they are ready, they will think of you.
You must make finding and keeping students a system. It's a matter of figuring out what has worked for you in the past, studying it, and turning it into a process/system that everyone in your organization understands and does as "part of their job".
This article and many like it can be found in #404 – Patti's Pearls of Wisdom - The Best of 10 Years of E-Newsletters.
Click HERE to purchase #404 - Patti's Pearls of Wisdom, The Best of 10 Years of E-Newsletters and click HERE to check out all my business topics designed to grow YOUR gymnastics school.